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By Patrick Farrell – member Joanne Schivley election committee
10/21/11
I have recently had an unexpected lesson in how to cover your tracks when you don’t want to allow the free press to operate. The Vallejo Times Herald has for years selectively edited articles to provide a slanted point of view about events in Vallejo. The lack of good, honest, investigative journalism (when one of the favored powers might be offended) has made this paper irrelevant as a partner in the democratic process.
I had the displeasure of seeing first hand this bias in action over the past two weeks. The issue brought to light was not and is not the conflict between the Times Herald (T-H) and Mayoral Candidate Joanne Schivley. The issue is the intentional suppression of a paid political advertisement containing nothing more than the public record of taxpayer dollars spent by a council majority. It would seem that the powers that be at the Vallejo Times Herald do not want the public to remember or be reminded of certain past decisions.
As a member of Joanne Schivley’s election committee, I was there to observe this process from its genesis. This all began innocently enough with the usual Times Herald candidate interview on October 3rd. That day, Joanne gave T-H editors Ted Vollmer and Jack Bungart a copy of the flyer that has become the center of the censorship controversy. After the interview, Joanne met with an advertising representative and contracted for the purchase of five front page banner ads.
ROADBLOCK 1 On October 6th at 4:45 p.m., layout etc. with the paper’s Advertising Department on an ad for Sunday, the 9th, showing the Council’s voting record commenced. A publishing date of October 9th was approved by the advertising department – NO MENTION WAS MADE OF A POLICY (fact checking or otherwise). Later, we were told all advertising for Sunday had been SOLD but the Times Herald, could run the ad on Saturday, the 8th. We were naturally disappointed because a Sunday placement is more desirable. – once again-NO MENTION WAS MADE OF A POLICY.
ROADBLOCK 2 The next day, On October 7th, at 8:28 a.m. we were now told the ad could not run until October 11th or 12th. We agreed despite our disappointment. Time was running short with the dispersal of absentee ballots. – again-NO MENTION WAS MADE OF A POLICY.
ROADBLOCK 3 Later that morning (Oct. 7), we were informed that the paper now needed to “reformat” the ad. The advertising department indicated that the “reformatting” process was time consuming and would prevent the ad from running on the agreed to Oct. 11 or 12 date. As a retired printer I can confirm that this excuse is nonsense. I adjusted the formatting in ten minutes and informed the T-H that the ad was now ready to print. In the early afternoon of the 7th, the Advertising Manager, Patrice Zettner, informed us the ad WOULD NOT BE RUN without extensive supporting documentation because “that was their policy,” and they had now sold the October 11th space.
A pattern was emerging. When the re-formatting ploy failed to derail the ad from running until after absentee ballots went out, the fact checking policy materialized.
Joanne has stated that in four previous campaigns such documentation has never been requested. She asked how old this policy was and Ms. Zettner replied “I've worked here twenty years, and it's been at least that long.” Joanne asked if this was the case, why did the paper publish six slanderous ads against her in 2001? These ads were proven false by VallejoNews.com, an independent website. The Times Herald obviously never engaged in a fact checking process of the claims made against Joanne and never apologized.
When Joanne requested a copy of the policy Ms. Zettner first displayed reluctance, then displayed resistance and finally grudgingly said SHE WOULD TRY TO LOCATE IT ON HER COMPUTER. A copy of the policy was finally emailed to Joanne at 2:26 p.m. on October 7th - not from Ms. Zettner’s computer but from the Northern California Newspaper Group.
The ad in question, citing the voting record of the City Council, already carried documentation of month and year of each item but this was not acceptable to the suddenly critical Times Herald. They wanted minutes of the meetings and every vote, in the form of new copies of hundreds of pages of publicly available original documentation. They even demanded that Joanne hire a commercial appraiser at her own expense and provide a current market valuation of the property where the new parking garage on Vallejo's waterfront is being built today. Joanne contends, in her ad, that the property was purchased with an overpriced valuation determined by an appraisal from before the real estate bubble burst.
After the Joanne Schivley campaign contacted the First Amendment Project and other civil liberty watch dogs, we decided it was time for the public to know what was happening, and the chilling effect this apparently selective NEW policy was having on free speech. When the press conference was held on Oct. 19th, the Times Herald brought in Matt Miller, VP of Advertising & Marketing for the Northern California Newspaper Group likely to provide damage control. In the October 20th edition of the Times Herald, Mr. Miller stated “Schivley was provided a copy of the paper’s political advertising policy”. Miller had never spoken with Joanne or he would have found out the copy of that policy was not provided until after the ad had been refused, and then only at her insistence. There was no mention of the two days of conversations and commitments from the paper to run this ad with NO MENTION OF A POLICY. Miller and the Times Herald have kept changing the story as to when the policy actually came into being. It went from 20 years from Ms. Zettner, to Miller's two years, to this year, to this campaign. When Miller talked to KGO-TV he said the policy had existed for two years. When the article was written in the Times Herald he said it was this year. He said Joanne has nothing to support her claim. This is untrue. The Joanne Schivley campaign has meticulously kept all emails, phone messages and written correspondence regarding this matter and is holding them at this time while exploring legal options.
Those who fail to gain favor with those in power at the Times Herald have been dealing with this type of situation for years. I submit that this policy was brought out conveniently to cover an agenda. When is a policy not a policy? When it is created to stop honest, important information from being shared with the public.
View Joanne Schivley's refused ad HERE
View the Vallejo Times Herald policy HERE
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